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Wayfield vs. Obby

Obby is a popular UK marketplace for creative classes — built on the opposite idea from Wayfield. The short version: Obby owns the customer and takes a commission to send you bookings; Wayfield is software that makes the customer yours.

Side by side

ObbyWayfield
ModelA UK marketplace for discovering and booking in-person creative classes — Obby owns discoverySoftware to run your own creative workshops — you bring your own audience
What it costsA commission on bookings; the percentage is set at signup and isn’t publicly listed (and can change on 30 days’ notice per Obby’s teacher terms)A subscription plus a take-rate that drops as you grow — as low as 2% on higher plans
Who owns the customerObby — discovery and reviews live on its platformYou do — your participant list never leaves your account
BrandingA listing in a shared catalogYour own branded organizer page with an optional custom domain (white-label)
Discovery / demandStrong in the UK — marketplace traffic browsing for classesYou bring your own audience (no marketplace)
In-the-field / mobileMarketplace / mobile webNative app: check-in, Apple Watch, widgets, offline rosters

Where Obby is a good fit

  • You're UK-based and want demand handed to you from Obby's audience of people browsing for creative classes.
  • You're happy to pay a commission in exchange for that discovery, especially starting out.
  • You'd rather not build or market your own brand yet.

Where Wayfield is different

  • Your audience, not a catalog. On a marketplace you build its listings and sit next to competitors. Wayfield gives you branded pages and your own list — your students are yours.
  • No marketplace commission. Instead of a per-booking cut that repeats on every return student, Wayfield is a subscription plus a take-rate as low as 2%.
  • Built to teach anywhere. A native app with check-in, Apple Watch, widgets, and offline rosters — for in-person, outdoor, and online sessions, not just a listing.

Graduate from the marketplace

Used a marketplace to find your first students? Turn that audience into a direct business on your own branded pages — and keep the demand you built.

See Wayfield pricing

Sources & notes

Obby is a UK marketplace for in-person creative classes and workshops (obby.co.uk). Per its teacher terms (obby.co.uk/terms/teacher-terms), teachers pay Obby a commission set as a percentage of each order, defined in the pricing table at signup and changeable on 30 days' notice — Obby does not publish the exact percentage, so we don't state one here. Confirm current terms directly with Obby. Wayfield's take-rate is tiered by plan.