Workshop Recipe · Floral
Run a seasonal wreath workshop
A festive afternoon where everyone builds a fresh wreath to hang on their own front door.
Build this in WayfieldOpens a new workshop pre-filled with the sessions — set the dates and go live.
At a glance
- Format
- Single festive session, one group
- Length
- 2.5 hours
- Group size
- 8–12 (set by table space and shared tool stations)
- Pricing
- A premium seasonal ticket, since fresh greenery per head is a real cost
- Startup cost
- Moderate and seasonal. Fresh greenery and bases are bought fresh for each run
Why this works
A wreath workshop is a holiday ritual people will pay well for, because it is social, festive, and ends with something they hang on their own door for weeks. Run it in the right window (autumn into the winter holidays) and it nearly sells itself, especially to friend groups and office outings looking for a seasonal thing to do together.
The appeal is that everyone succeeds. Even a first-timer's wreath looks abundant and beautiful, because fresh greenery is forgiving and generous. That reliable, giftable, photograph-worthy result is what fills the room and brings the same people back next season.
The build in Wayfield
Clone the template as a single festive afternoon or evening session, and publish it as a dated, seasonal event — this is not an evergreen class, its whole pull is timing. Cap the group to your table space and shared tool stations, since wiring and trimming need elbow room and a place to work without crowding a neighbor.
Order fresh greenery to arrive a day or two before, not weeks, because it wilts. Build your capacity around what you can realistically source fresh and prep, and open group-booking seats early — teams and friend groups book this format in blocks.
How to price it
Price it as a premium seasonal ticket, because your cost per seat is real and perishable: fresh greenery, a base, wire, and any accents for every wreath. Build a comfortable materials margin into the number, since you are buying fresh and some waste is inevitable. As you run more seasonal sessions and your volume grows across the year, the take-rate eases, which helps on a materials-heavy, time-boxed class like this.
The little things that matter
Source greenery fresh and keep it cool
Cut evergreens dry out fast. Buy it as close to the date as you can, keep it cool and misted until the session, and prep extra — some branches are unusable. Wilted greenery is the one thing that can sink an otherwise lovely afternoon.
Warn about the mess and the sap
Fresh greens shed needles everywhere and many drip sticky sap that does not wash out easily. Ask people to wear clothes they do not mind getting dirty, cover your tables, and have a serious cleanup plan — a wreath class leaves a forest floor behind.
Mind the hands: wire, pins, and thorns
Floral wire, pin frogs, and stems like holly or roses cut and prick. Provide clippers that actually cut, keep a first-aid kit handy, and demo safe wiring technique, because a cut thumb early in the session takes someone out of the fun.
Tell them how to get a heavy wreath home
A finished fresh wreath is bigger, heavier, and more fragile than people expect, and it sheds in a car. Have boxes or bags ready and tell people in advance so nobody arrives on a bike or crams it into a tiny bag.
Teach care so it lasts
Send everyone home knowing how to keep their wreath fresh (a cool spot, a light mist, out of direct afternoon sun). A wreath that stays beautiful for weeks is a standing advertisement for next season.
What participants need
Attendees bring clothes they can get sticky and a way to carry a large wreath home. You provide the greenery, bases, wire, clippers, any decorative accents, and the aprons. This is a fully supplied festive experience — the point is to show up to a table piled with greens, not to shop a florist first.
Recommended gear links appear here for your participants.
Go deeper
Ready to run it?
Start a new workshop pre-filled with the sessions — set the dates, price, and location.
Build this in Wayfield