Workshop Recipe · Wellness
Run an intro to yoga 4-week series
Four gentle weeks that take a complete beginner from the back of the room to actually enjoying the mat.
Build this in WayfieldOpens a new workshop pre-filled with the sessions — set the dates and go live.
At a glance
- Format
- 4-week weekly series, one cohort
- Length
- 60 minutes per session
- Group size
- 8–14 (room to lay out mats with space between them)
- Pricing
- The price of about three drop-in classes for all four weeks
- Startup cost
- Low. A clean quiet room and a few spare mats are enough to start
Why this works
Most people who want to try yoga never do, because a regular drop-in class is full of experienced practitioners and they are afraid of being the obvious beginner. A dedicated beginners series removes that fear: everyone in the room is new, so no one is behind. That is the entire reason this format fills.
Selling four weeks as one course also builds the habit that makes yoga stick. By week four, a nervous beginner who has felt the same calm four times is far more likely to join your ongoing classes. The intro series is both a product and the top of your funnel.
The build in Wayfield
Clone the template as four 60-minute sessions on the same day and time each week, sold as a single cohort. Keep it closed — the same people for all four weeks — because beginners relax faster around familiar faces and you can genuinely build week to week rather than restarting for drop-ins.
Design a real four-week arc: foundational breath and standing poses first, adding a little each week toward a short flow by week four. Beginners need to feel progress. A series that is just four identical classes squanders the format.
How to price it
Price the four weeks as one course at a modest per-class rate, since the goal is to get beginners in the door and into your ongoing schedule. Your costs are low, so even a full beginners series is mostly profit, and as your studio bookings grow the take-rate steps down. Consider a small discount for continuing into regular classes — the series pays off in retention, not just the ticket.
The little things that matter
Ask about injuries and pregnancy privately
Collect health notes on the signup form, not out loud in the room. Knowing about a bad knee, a recent surgery, or a pregnancy lets you offer modifications quietly and safely, and asking privately protects people from having to announce it.
Tell them exactly what to wear and bring
Beginners genuinely do not know. Say comfortable clothes they can stretch in, bare feet, and whether you provide mats or they bring their own. Removing that uncertainty is often what turns a maybe into a booking.
Teach modifications as the default
Offer the easier version first and the fuller version as the option, so no one feels singled out for taking it easy. In a beginners room, the gentlest path should feel like the normal one.
Keep the room warm and the lights soft
A cold, brightly lit gym makes beginners self-conscious. Warmth and softer light settle the nervous system and signal that this is a place to relax, which is most of what a first-timer is actually there for.
Say no eating right before
A gentle reminder not to eat a big meal in the hour before class prevents a lot of quiet discomfort during twists and folds. Small logistics like this are what make beginners feel looked after.
What participants need
Beginners should not have to buy anything to try yoga. If you can, provide mats and any props (blocks, straps) so a first-timer can simply show up. If students bring their own mat, say so clearly and have a couple of spares for the person who forgets, which someone always will.
Recommended gear links appear here for your participants.
Go deeper
Ready to run it?
Start a new workshop pre-filled with the sessions — set the dates, price, and location.
Build this in Wayfield